The leading factor influencing ready-made meal choices of consumers in Japan was the visual presentation of the food products, as revealed in a survey conducted in April 2024. While the majority of respondents made their choices based on whether a prepared meal looked delicious, ** percent looked at the nutritive value.
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Cross Marketing. (May 10, 2024). Leading factors influencing ready-made food choices in Japan as of April 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1309082/japan-leading-ready-made-meal-choice-factors/
Cross Marketing. "Leading factors influencing ready-made food choices in Japan as of April 2024." Chart. May 10, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1309082/japan-leading-ready-made-meal-choice-factors/
Cross Marketing. (2024). Leading factors influencing ready-made food choices in Japan as of April 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1309082/japan-leading-ready-made-meal-choice-factors/
Cross Marketing. "Leading Factors Influencing Ready-made Food Choices in Japan as of April 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 May 2024, /statistics/1309082/japan-leading-ready-made-meal-choice-factors/
Cross Marketing, Leading factors influencing ready-made food choices in Japan as of April 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1309082/japan-leading-ready-made-meal-choice-factors/ (last visited July 26, 2026)
Leading factors influencing ready-made food choices in Japan as of April 2024 [Graph], Cross Marketing, May 10, 2024. [Online]. Available: /statistics/1309082/japan-leading-ready-made-meal-choice-factors/