*The target group was motorcycle users who had purchased a new Honda, Yamaha, Suzuki, or Kawasaki motorcycle between June 2022 and May 2023. The sample was randomly selected among respondents, adjusting to the market composition, which accounted for motorcycle types, engine displacements, and regions.
"Scooter" refers to vehicles like the Honda PCX, Yamaha TMAX, Suzuki Burgman 200, etc.
"Business" refers to vehicles like the Honda Super Cub, Yamaha Gear, etc.
"On-road" refers to vehicles like the Honda CB1300SF, Suzuki GSX250R, Yamaha MT-09, Kawasaki Z900RS, etc.
"Off-road" refers to vehicles like the Honda CRF1000L Africa Twin, Yamaha Serow, etc.
According to a survey conducted mainly in September 2023, around ** percent of people who bought a motorcycle in Japan opted for a scooter with an engine displacement of up to 50cc. This type was especially prevalent among female respondents.
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JAMA. (April 17, 2024). Leading motorcycle types purchased in Japan as of September 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1295059/japan-leading-motorcycle-types-purchased/
JAMA. "Leading motorcycle types purchased in Japan as of September 2023." Chart. April 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1295059/japan-leading-motorcycle-types-purchased/
JAMA. (2024). Leading motorcycle types purchased in Japan as of September 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1295059/japan-leading-motorcycle-types-purchased/
JAMA. "Leading Motorcycle Types Purchased in Japan as of September 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2024, /statistics/1295059/japan-leading-motorcycle-types-purchased/
JAMA, Leading motorcycle types purchased in Japan as of September 2023 ÌÇÐÄÆƽâ°æ, /statistics/1295059/japan-leading-motorcycle-types-purchased/ (last visited July 24, 2026)
Leading motorcycle types purchased in Japan as of September 2023 [Graph], JAMA, April 17, 2024. [Online]. Available: /statistics/1295059/japan-leading-motorcycle-types-purchased/
