*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year.
Sample size of age groups: 13 to 19 years: n=140 20 to 29 years: n=218 30 to 39 years: n=237 40 to 49 years: n=306 50 to 59 years: n=330 60 to 69 years: n=271 70 to 79 years n=298
Citation formats
On-demand video sharing services penetration rate Japan FY 2024, by age group
According to a survey conducted in Japan during fiscal year 2024, on-demand video sharing services were used by more than ** percent of people in their twenties. The survey showed that a vast majority of people across all age groups used on-demand video sharing services, except for people in their seventies. The category includes services such as YouTube and Niconico Douga.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use on-demand video sharing services in Japan in fiscal year 2024, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use on-demand video sharing services in Japan in fiscal year 2024, by age group." Chart. June 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use on-demand video sharing services in Japan in fiscal year 2024, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use On-demand Video Sharing Services in Japan in Fiscal Year 2024, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Jun 2025, /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/
Ministry of Internal Affairs and Communications (Japan), Share of people who use on-demand video sharing services in Japan in fiscal year 2024, by age group ÌÇÐÄÆƽâ°æ, /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/ (last visited July 21, 2026)
Share of people who use on-demand video sharing services in Japan in fiscal year 2024, by age group [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: /statistics/1292501/japan-on-demand-video-sharing-services-penetration-rate-by-age-group/
