Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021
Characteristic
Share of respondents
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According to a survey of app publishers carried out in 2021, ** percent of respondents had shifted their iOS marketing and advertising spending to Android. Approximately one in ** of the surveyed app publishers reported shifting specifically their user acquisition spend to Android after Apple's privacy changes in April 2021. By comparison, ** percent of respondents reported that their marketing budget allocation strategy did not change after the release of iOS ****.
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AdColony. (November 10, 2021). Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. "Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021." Chart. November 10, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. (2021). Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony. "Share of App Publishers Worldwide Who Have Taken Selected Actions regarding Their Ios Marketing Spend after The Apple App Tracking Transparency (Att) Framework Rollout in 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Nov 2021, /statistics/1281108/global-app-publishers-marketing-budget-adjustments/
AdColony, Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 ÌÇÐÄÆƽâ°æ, /statistics/1281108/global-app-publishers-marketing-budget-adjustments/ (last visited July 31, 2026)
Share of app publishers worldwide who have taken selected actions regarding their iOS marketing spend after the Apple App Tracking Transparency (ATT) framework rollout in 2021 [Graph], AdColony, November 10, 2021. [Online]. Available: /statistics/1281108/global-app-publishers-marketing-budget-adjustments/
