among players, watchers and/or streamers of esports games
Method of interview
Online Access Panel
Supplementary notes
Original question: "Please rate your intention to purchase the following product categories after seeing them advertised on gaming platforms (5pt Likert scale)."
Citation formats
Purchase intention after seeing ads in Vietnam 2021, by product category
According to a report conducted by in Vietnam in 2021, esports audience was more likely to purchase products from relevant categories such as electronics, technology, and gaming accessories, according to respectively more than half of the respondents. On the other hand, only ** percent of the respondents would purchase products relating to travelling after seeing ads.
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Decision Lab. (October 21, 2021). Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. "Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. (2021). Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab. "Intention to Purchase after Seeing Ads among Esports Players in Vietnam as of October 2021, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
Decision Lab, Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category ÌÇÐÄÆƽâ°æ, /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/ (last visited July 31, 2026)
Intention to purchase after seeing ads among esports players in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280389/vietnam-intent-to-purchase-after-seeing-ads-by-product-category/
