| Characteristic | Consideration score |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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November 2021
India
1 September 2020 to 31 August 2021
respondents aware of bank brands
The considerations score measures which brands are most successful at converting aware customers into ones that would consider the brand when next in market.
To identify aware audience, YouGov asked,
"which of the following brands have you ever heard of? Please select all that apply"
The follow up question is about consideration,
"When you are in the market next to use a product or service from a financial services brand, which of the following would you consider?"
All scores have been rounded to a single decimal place
All brands that were tracked for at least six months have been included in the rankings
