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Share of visitor attractions that used digital communication channels in England from 2020 to 2024, by type

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Sources

Release date

June 2025

Region

United Kingdom (England)

Survey time period

2020 to 2024

Number of respondents

926 respondents

Method of interview

Online survey

Supplementary notes

¹ Figures from 2020 to 2023 for Instagram refer to Instagram and Pinterest.

2020 and 2021 data for TikTok were not available.

Citation formats

Share of visitor attractions communicating digitally in England 2020-2024, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 31, 2025

According to a June 2025 study, ** percent of England's tourist attractions relied on some form of digital communication in 2024, denoting a slight annual decline. While **** out of 10 attractions surveyed reported having a Facebook account in 2024, just ** percent of the sample mentioned using TikTok that year.

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Statistics on " Museums in the United Kingdom (UK) "

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