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Key factors for purchasing cosmetics and beauty products in South Korea as of August 2021

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Sources

Release date

August 2021

Region

South Korea

Survey time period

August 2021

Number of respondents

1,000*

Age group

20-59 years

Special properties

consumers who bought cosmetics during the last 3 months

Supplementary notes

*Out of 1,000 total respondents those who bought cosmetics or beauty products.

Citation formats

Key buying factors for cosmetics South Korea 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 18, 2021
According to a survey among South Korean customers in 2021, the most important factor when purchasing beauty and cosmetic products was the quality, with around **** percent of respondents answering that way. Overall in the beauty and fashion market, women in their thirties and fifties based their purchase decision on the product's quality the most.
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