A 2020 survey investigated the intention of UK e-commerce companies to adopt software technologies. As of , the most already-adopted solution was headless e-commerce (** percent), which allows retailers to reach out to customers through SMS, mobile applications, and voice assistants.
About one in four of the UK e-commerce businesses surveyed used API-first technologies, and the same percentage planned to do the same over the following six months. API-first e-commerce platforms enable a more customized user experience, particularly on mobile devices, besides making app development much easier.
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Wunderman Thompson Commerce. (August 14, 2020). Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. "Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing." Chart. August 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. (2020). Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce. "Share of Uk E-commerce Companies Adopting Selected E-commerce Software Technologies in 2020, by Planned Timing." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Aug 2020, /statistics/1267405/adoption-of-e-commerce-technologies-uk/
Wunderman Thompson Commerce, Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing ÌÇÐÄÆƽâ°æ, /statistics/1267405/adoption-of-e-commerce-technologies-uk/ (last visited July 20, 2026)
Share of UK e-commerce companies adopting selected e-commerce software technologies in 2020, by planned timing [Graph], Wunderman Thompson Commerce, August 14, 2020. [Online]. Available: /statistics/1267405/adoption-of-e-commerce-technologies-uk/
