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Leading groceries and household websites in the United Kingdom (UK) in 2nd quarter 2022, by share of voice

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Source

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Release date

August 2022

Region

United Kingdom

Survey time period

Q2 2022

Supplementary notes

* Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online. This 'Market' refers to thousands of the most relevant and valuable sector-specific search terms, and the thousands of players returning for each one of those individual terms. The result is a huge sub-set of search visibility and competitor / brand performance insight. According to the source, SoV was determined by analyzing 14,030 of the most commercially valuable, category-specific search terms across 40,409 sites through Google UK,

Fashion sector includes: fresh & chilled food, food cupboard, drinks, bakery, and household & hygiene.

Citation formats

Leading groceries and household websites in the UK 2022, by share of voice

Published by
Yihan Ma,
Aug 23, 2022
In the United Kingdom (UK), Wikipedia is the leading website for groceries and household topics, as its share of voice amounted to over *** percent in the second quarter of 2022. In this category of websites, the food media brand of the national broadcast BBC ranked second, with a share of voice of *** percent.
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