Family businesses in Nigeria see increasing customer loyalty as their main priority. According to a survey conducted at the beginning of 2023, ** percent of family enterprises in Nigeria indicated this aspects as their biggest priority for the next two years.
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PwC. (May 26, 2023). Share of key priorities over the next two years among family businesses in Nigeria as of 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1265879/priorities-among-family-businesses-in-nigeria/
PwC. "Share of key priorities over the next two years among family businesses in Nigeria as of 2023." Chart. May 26, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1265879/priorities-among-family-businesses-in-nigeria/
PwC. (2023). Share of key priorities over the next two years among family businesses in Nigeria as of 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1265879/priorities-among-family-businesses-in-nigeria/
PwC. "Share of Key Priorities over The next Two Years among Family Businesses in Nigeria as of 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 May 2023, /statistics/1265879/priorities-among-family-businesses-in-nigeria/
PwC, Share of key priorities over the next two years among family businesses in Nigeria as of 2023 ÌÇÐÄÆƽâ°æ, /statistics/1265879/priorities-among-family-businesses-in-nigeria/ (last visited August 05, 2026)
Share of key priorities over the next two years among family businesses in Nigeria as of 2023 [Graph], PwC, May 26, 2023. [Online]. Available: /statistics/1265879/priorities-among-family-businesses-in-nigeria/
