*The source mentions that the fieldwork was conducted in late summer 2020, without specifying an exact date.
**The survey was based on 9,000 responses by trade show visitors and exhibitors. The source does not specify the exact number of visitors and exhibitors interviewed.
The survey question was phrased by the source as follows: "If the following were organised as hybrid events, would you be more likely to attend in-person or
virtually?".
Percentage points exceeding 100 percent are probably due to rounding.
Citation formats
Opinions on online vs. in-person attendance at hybrid trade shows 2020
A 2020 study focused on the opinions of trade show visitors on the preferred ways of attending hybrid events. As of *, roughly ** percent of respondents claimed to be more likely to join such trade shows virtually in the case of events that they have never attended before. Meanwhile, only ** percent of the survey sample stated the same for events previously attended.
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UFI. (December 9, 2020). Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 02, 2026, from /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. "Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020." Chart. December 9, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 02, 2026. /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. (2020). Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 02, 2026. /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI. "Opinions on Attending Hybrid Trade Shows Virtually versus In-person Events Worldwide as of August 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2020, /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
UFI, Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 ÌÇÐÄÆƽâ°æ, /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/ (last visited August 02, 2026)
Opinions on attending hybrid trade shows virtually versus in-person events worldwide as of August 2020 [Graph], UFI, December 9, 2020. [Online]. Available: /statistics/1260079/opinions-on-hybrid-trade-shows-attendance-worldwide/
