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Share of viewers who paid attention to advertisements shown on video streaming services in the Philippines as of October 2020, by platform

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Sources

Release date

March 2021

Region

Philippines

Survey time period

October 2020

Number of respondents

1,002 respondents

Age group

16 years and older

Method of interview

Online Access Panel

Citation formats

Attention to ads on video services platforms Philippines 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 13, 2021
In a survey on video media consumption in the Philippines in 2020, advertisements shown on over-the-top (OTT) media service platforms were most likely to catch viewer's attention, as stated by ** percent of respondents. In comparison, TV ads attracted the attention of ** percent of the respondents.
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