While going to the cinema is the most popular and conventional way for Filipinos to watch movies, streaming services have become increasingly common. Filipinos who are keen on watching movies through streaming sites have the option to subscribe to a number of streaming services available in the market. It was estimated that the number of active streaming subscribers to Netflix in the Philippines would be thousand in 2020.
Local mediaÂ
The landscape of Philippine media contains different aspects that cater to the interest of the local audience. Television, cinema, radio, and tabloids are aspects of domestic media demand. On local TV, the ABS-CBN network is popular among the local audience. As of 2018, the penetration rate of ABS CBN among the regions of Mindanao and Visayas were ** percent and ** percent, respectively. The ABS CBN network is one of Philippines' largest network in entertainment and media, with revenue valued at approximately **** billion Philippine pesos in 2018.
In terms of radio broadcasting, the National Capital Region had the highest number of radio broadcasting stations, with approximately thousand stations across the region. In the Philippines, radio broadcasting is a highly used source for news information, next to TV broadcasting. Filipinos tune in to AM and FM radio stations not only for music but also for news, public service, and affairs.
Media habits
Filipinos spend a lot of time on media, particularly television. Monthly, ** percent of Filipino consumers used a TV as their source of media in 2018. The internet has become another popular source of media since accessing digital content is possible as long as you are connected to the internet.
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Nakono. (July 8, 2016). Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 17, 2026, from /statistics/607624/philippines-netflix-subscribers/
Nakono. "Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s)." Chart. July 8, 2016. ÌÇÐÄÆÆ½â°æ. Accessed July 17, 2026. /statistics/607624/philippines-netflix-subscribers/
Nakono. (2016). Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 17, 2026. /statistics/607624/philippines-netflix-subscribers/
Nakono. "Estimated Number of Active Streaming Subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 8 Jul 2016, /statistics/607624/philippines-netflix-subscribers/
Nakono, Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/607624/philippines-netflix-subscribers/ (last visited July 17, 2026)
Estimated number of active streaming subscribers to Netflix in Philippines from 2017 to 2020 (in 1,000s) [Graph], Nakono, July 8, 2016. [Online]. Available: /statistics/607624/philippines-netflix-subscribers/