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Most valued aspects of back-to-school shopping among consumers in the United States in 2020 and in 2021

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Source

In cooperation with
Release date

July 2021

Region

United States

Survey time period

2021

Number of respondents

over 600

Special properties

U.S.-based consumers

Supplementary notes

This question was phrased by the source as follows: "What Do You Value Most For Back-to-School Shopping?"

Citation formats

Most important factors when back-to-school shopping among U.S. consumers 2020-2021

Published by
F. Watty,
Sep 20, 2021
In 2021, many consumers in the United States valued promotions when shopping for school supplies. During 2021's back-to-school shopping season, approximately ** percent of U.S. shoppers found attached great importance to product promotions, which is an increase of about ** percent compared to the previous year. The only factor to trump promotions in terms of importance was price.
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