The study considered Russian-language posts with mentions of footballers on Facebook, Instagram, Twitter, YouTube, Vkontakte, Odnoklassniki, Telegram, and Yandex.Zen. A total of 24.7 thousand posts was recorded.
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Most mentioned Russian football players on social media during EURO 2020 in 2021
Artem Dzyuba, the captain of the Russia national football team, was mentioned over 8.5 thousand times in Russian-language social media posts during the UEFA European Championships (EURO) 2020, as measured from June 8 to June 25, 2021. The second most often mentioned team member was an attacking midfielder and striker Alexei Miranchuk.
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JSC Gazprom-Media Holding. (July 7, 2021). Leading players of the Russia national football team from June 8 to June 25, 2021, by social media mentions [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1256595/most-mentioned-russian-football-players-euro-2020/
JSC Gazprom-Media Holding. "Leading players of the Russia national football team from June 8 to June 25, 2021, by social media mentions." Chart. July 7, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1256595/most-mentioned-russian-football-players-euro-2020/
JSC Gazprom-Media Holding. (2021). Leading players of the Russia national football team from June 8 to June 25, 2021, by social media mentions. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1256595/most-mentioned-russian-football-players-euro-2020/
JSC Gazprom-Media Holding. "Leading Players of The Russia National Football Team from June 8 to June 25, 2021, by Social Media Mentions." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jul 2021, /statistics/1256595/most-mentioned-russian-football-players-euro-2020/
JSC Gazprom-Media Holding, Leading players of the Russia national football team from June 8 to June 25, 2021, by social media mentions ÌÇÐÄÆƽâ°æ, /statistics/1256595/most-mentioned-russian-football-players-euro-2020/ (last visited August 04, 2026)
Leading players of the Russia national football team from June 8 to June 25, 2021, by social media mentions [Graph], JSC Gazprom-Media Holding, July 7, 2021. [Online]. Available: /statistics/1256595/most-mentioned-russian-football-players-euro-2020/
