Acccording to a survey, ** percent of the leading Italian retailers introduced a CRM system in 2020. However, business intelligence was the most important back-end tecnology, as ** percent of surveyed retailers implemented it already before 2020. In-store monitoring was also considered essential, as ** percent of the leading Italian retailers used technologies to monitor processes and activities in the physical stores in the past, while ** percent of them decided to do so in 2020.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Osservatori Digital Innovation. (February 10, 2021). Share of top retailers implementing back-end technologies in Italy in 2019 and 2020, by type of technology [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/1244501/back-end-retail-technologies-implemented-in-italy/
Osservatori Digital Innovation. "Share of top retailers implementing back-end technologies in Italy in 2019 and 2020, by type of technology." Chart. February 10, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/1244501/back-end-retail-technologies-implemented-in-italy/
Osservatori Digital Innovation. (2021). Share of top retailers implementing back-end technologies in Italy in 2019 and 2020, by type of technology. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/1244501/back-end-retail-technologies-implemented-in-italy/
Osservatori Digital Innovation. "Share of Top Retailers Implementing Back-end Technologies in Italy in 2019 and 2020, by Type of Technology." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Feb 2021, /statistics/1244501/back-end-retail-technologies-implemented-in-italy/
Osservatori Digital Innovation, Share of top retailers implementing back-end technologies in Italy in 2019 and 2020, by type of technology ÌÇÐÄÆÆ½â°æ, /statistics/1244501/back-end-retail-technologies-implemented-in-italy/ (last visited July 22, 2026)
Share of top retailers implementing back-end technologies in Italy in 2019 and 2020, by type of technology [Graph], Osservatori Digital Innovation, February 10, 2021. [Online]. Available: /statistics/1244501/back-end-retail-technologies-implemented-in-italy/