US adults who own a smartphone and use push notifications
Method of interview
Online survey
Supplementary notes
Original question: Thinking about notifications for [notification type], how often is it appropriate to receive push notifications of that type on your mobile device?
Citation formats
Appropriate number of push notifications according to U.S. smartphone users 2021
According to a June 2021 survey of smartphone users in the United States, the majority of respondents felt that it was fine to receive message notifications a few times per day, while 13 percent felt that receiving notifications for this category once a day would suffice. One in four respondents also deemed it appropriate to receive push notifications a few times per day from their news, email, and social media outlets. Additionally, 21 percent of respondents stated that they never wanted to receive notifications for brand promotions on their smartphone.
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YouGov. (June 4, 2021). Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. "Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category." Chart. June 4, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. (2021). Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov. "Opinion of Smartphone Users in The United States on The Appropriate Frequency of Push Notifications as of June 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Jun 2021, /statistics/1243276/us-users-opinion-appropriate-app-notifications/
YouGov, Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/1243276/us-users-opinion-appropriate-app-notifications/ (last visited July 27, 2026)
Opinion of smartphone users in the United States on the appropriate frequency of push notifications as of June 2021, by category [Graph], YouGov, June 4, 2021. [Online]. Available: /statistics/1243276/us-users-opinion-appropriate-app-notifications/
