The Alexa rank of nykaa.com moved from *** thousand to more than thousand between January and March 2021. This indicated a decrease in the popularity of the website. In comparison, purplle.com, one of Nykaa's competitors, ranked at around ** thousand, while Myntra ranked at about *** thousand.
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Craft. (June 10, 2021). Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1243235/nykaa-alexa-rank/
Craft. "Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s)." Chart. June 10, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1243235/nykaa-alexa-rank/
Craft. (2021). Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1243235/nykaa-alexa-rank/
Craft. "Position of Nykaa E-retail Private Limited's Website in The Alexa Ranking between January and March 2021 (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Jun 2021, /statistics/1243235/nykaa-alexa-rank/
Craft, Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/1243235/nykaa-alexa-rank/ (last visited July 22, 2026)
Position of Nykaa E-Retail Private Limited's website in the Alexa ranking between January and March 2021 (in 1,000s) [Graph], Craft, June 10, 2021. [Online]. Available: /statistics/1243235/nykaa-alexa-rank/
