According to a June 2021 survey of smartphone users in the United States, 42 percent of respondents changed their in-app settings when faced with too many push notifications. Roughly four in ten users reporting turning off all the notifications for the app in the same situation, while less than one in ten reported deleting the app from their mobile devices altogether when faced by the same situation.
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eMarketer. (June 5, 2021). Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. "Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021." Chart. June 5, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. (2021). Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer. "Reactions of Smartphone Users in The United States When Receiving Too Many Push Notifications from Mobile Apps as of June 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2021, /statistics/1242709/us-too-many-push-notifications-users-reaction/
eMarketer, Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 ÌÇÐÄÆƽâ°æ, /statistics/1242709/us-too-many-push-notifications-users-reaction/ (last visited July 27, 2026)
Reactions of smartphone users in the United States when receiving too many push notifications from mobile apps as of June 2021 [Graph], eMarketer, June 5, 2021. [Online]. Available: /statistics/1242709/us-too-many-push-notifications-users-reaction/
