As of 2021, about ** percent of the surveyed respondents belonging to Generation Z were willing to pay more for clean energy.
On the contrary, just **** of the older generation belonging to baby boomers had a willingness to pay more for clean energy.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Oracle, & Untold. (April 16, 2021). Willingness of customers to pay more for clean energy as of 2021, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, und Untold. "Willingness of customers to pay more for clean energy as of 2021, by generation." Chart. April 16, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, Untold. (2021). Willingness of customers to pay more for clean energy as of 2021, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle, and Untold. "Willingness of Customers to Pay More for Clean Energy as of 2021, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 16 Apr 2021, /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/
Oracle & Untold, Willingness of customers to pay more for clean energy as of 2021, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/ (last visited July 28, 2026)
Willingness of customers to pay more for clean energy as of 2021, by generation [Graph], Oracle, & Untold, April 16, 2021. [Online]. Available: /statistics/1240783/customer-willingness-to-pay-more-for-clean-energy/