Around **** of cannabis volume sales in Canada were generated by existing consumers in 2021. Only ** percent of the volume of cannabis sold was from new customers.
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Deloitte. (April 6, 2021). Share of existing versus new cannabis customers contributing to volume sales in Canada in 2021 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/
Deloitte. "Share of existing versus new cannabis customers contributing to volume sales in Canada in 2021." Chart. April 6, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/
Deloitte. (2021). Share of existing versus new cannabis customers contributing to volume sales in Canada in 2021. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/
Deloitte. "Share of Existing versus New Cannabis Customers Contributing to Volume Sales in Canada in 2021." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 6 Apr 2021, /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/
Deloitte, Share of existing versus new cannabis customers contributing to volume sales in Canada in 2021 ÌÇÐÄÆÆ½â°æ, /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/ (last visited July 21, 2026)
Share of existing versus new cannabis customers contributing to volume sales in Canada in 2021 [Graph], Deloitte, April 6, 2021. [Online]. Available: /statistics/1237915/cannabis-sales-share-by-consumer-type-canada/