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Share of consumers who maintained or increased usage of shopping channels during COVID-19 in China in 1st quarter 2020, by channel

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Sources

Release date

May 2020

Region

China

Survey time period

Q1 2020

Number of respondents

4,434 respondents

Age group

18 years and older

Special properties

consumers from 360 cities

Method of interview

Online survey

Supplementary notes

Figures showed respondents who answered "tried for the first time","used more", and "same as before."

Citation formats

Coronavirus impacts on shopping channel preference in China 2020, by channel

Published by
F. Watty,
Jun 8, 2021
According to a survey among Chinese consumers in the first quarter of 2020, around ** percent of respondents said that they maintained or increased the usage of online shopping during the coronavirus outbreak. Approximately ** percent of surveyed consumers stated that they used the same or more innovative shopping services during the pandemic.
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