According to the user report of Sina Weibo, young female users had a strong interest in following posts related to luxury items, with a penetration rate of about ** percent among users aged between 21 and 30 in 2020. Cosmetcis, handbags, and jewelry were the most popular luxury products.
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Weibo. (March 12, 2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo female users following content related to luxury products in China in 2020, by age group." Chart. March 12, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. (2021). Share of Weibo female users following content related to luxury products in China in 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo. "Share of Weibo Female Users following Content Related to Luxury Products in China in 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Mar 2021, /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
Weibo, Share of Weibo female users following content related to luxury products in China in 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/ (last visited August 05, 2026)
Share of Weibo female users following content related to luxury products in China in 2020, by age group [Graph], Weibo, March 12, 2021. [Online]. Available: /statistics/1231187/china-interest-level-of-luxury-items-among-sina-weibo-female-users/
