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In 2024, Audioteka was the most popular app for e-book reading and audiobook listening among Polish users in terms of downloads. The e-book and audiobook streaming app has been downloaded over *** thousands times in Poland over the period of time observed.   

E-publishing market in Poland

°Õ³ó±ðÌýnumber of e-publishing users is expected to grow steadily over the coming years. By 2025, the number is forecast to reach *** million, with the e-book segment constituting the highest share of users. In fact, e-books were the most purchased e-publishing product in 2020. Consequently, the e-publishing market value is also expected to increase, reaching over ** million U.S. dollars by 2025.

Polish e-book users

°Õ³ó±ðÌýnumber of e-book users is forecast to increase until 2022, then remain stable at *** million users until 2025. Nevertheless, e-books are slightly more popular among Polish women than men, who constitute just over ** percent of users. Age-wise, Poles in the 25 to 34 years old age group account for the highest share of the country’s e-book users.