In 2020, a survey investigated the main challenges encountered by U.S. manufacturers in moving toward online sales channels. The complexity and length of the whole order-to-cash process hindered ** percent of the U.S. manufacturers, while ** percent of them struggled with driving online traffic to their online channels.
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Sana. (March 26, 2021). Leading challenges in moving toward online sales channels according to manufacturers in the U.S. in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 30, 2026, from /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/
Sana. "Leading challenges in moving toward online sales channels according to manufacturers in the U.S. in 2020." Chart. March 26, 2021. ÌÇÐÄÆÆ½â°æ. Accessed July 30, 2026. /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/
Sana. (2021). Leading challenges in moving toward online sales channels according to manufacturers in the U.S. in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 30, 2026. /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/
Sana. "Leading Challenges in Moving toward Online Sales Channels According to Manufacturers in The U.S. in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 26 Mar 2021, /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/
Sana, Leading challenges in moving toward online sales channels according to manufacturers in the U.S. in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/ (last visited July 30, 2026)
Leading challenges in moving toward online sales channels according to manufacturers in the U.S. in 2020 [Graph], Sana, March 26, 2021. [Online]. Available: /statistics/1225141/challenges-with-adopting-manufacturer-b2b-e-commerce-united-states/