During a global survey among analysts, journalists and informed general public, Satya Nadella – the chief executive officer (CEO) of Microsoft – emerged as the CEO with the best reputation worldwide, with a Brand Guardianship Index score of 95.6 points as of January 2025. Apple's Tim Cook and Nvidia's Jensen Huang followed, both with a score of 93.2.
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The Nation (Thailand). (February 13, 2025). Leading chief executive officers (CEOs) worldwide as of December 2024, by Brand Guardianship Index [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1200109/best-ceos-brand/
The Nation (Thailand). "Leading chief executive officers (CEOs) worldwide as of December 2024, by Brand Guardianship Index." Chart. February 13, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1200109/best-ceos-brand/
The Nation (Thailand). (2025). Leading chief executive officers (CEOs) worldwide as of December 2024, by Brand Guardianship Index. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1200109/best-ceos-brand/
The Nation (Thailand). "Leading Chief Executive Officers (Ceos) Worldwide as of December 2024, by Brand Guardianship Index." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2025, /statistics/1200109/best-ceos-brand/
The Nation (Thailand), Leading chief executive officers (CEOs) worldwide as of December 2024, by Brand Guardianship Index ÌÇÐÄÆƽâ°æ, /statistics/1200109/best-ceos-brand/ (last visited July 16, 2026)
Leading chief executive officers (CEOs) worldwide as of December 2024, by Brand Guardianship Index [Graph], The Nation (Thailand), February 13, 2025. [Online]. Available: /statistics/1200109/best-ceos-brand/
