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Consumer preferences when deciding between two brands in Uruguay in 2020

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Sources

Release date

November 2020

Region

Uruguay

Survey time period

2020

Special properties

preference when comparing two brands of same price and quality

Supplementary notes

The source does not specify the date and type of survey, as well as the number and age of the respondents.
Information regarding the missing percentage point was not provided.

Citation formats

Uruguay: main considerations when choosing between brands 2020

Published by
F. Watty,
Dec 10, 2020
When choosing between two products of the same price and quality, over half of Uruguayans would prefer to purchase an ecofriendly branded product, according to a survey conducted in 2020 . Meanwhile, nearly *** percent of participants would simply choose their regular brand. In addition, *** out of ten respondents said they would not have any preference for a particular brand, if price or quality does not play a role in the decision.
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