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As of July 2024, the face and neck lift procedure at Bangkok Hospital in Thailand cost ** Thai baht. In comparison, a rhinoplasty costs * Thai baht. Thailand is one of the most popular destinations for medical tourism for aesthetic procedures in the world due to the high-quality medical care that comes at affordable prices compared to those in developed countries.

 Cosmetic procedures and surgeries in Thailand

With people becoming increasingly conscious of their physical appearance, Thailand's demand for cosmetic surgeries and procedures has increased. Rhinoplasty is among the most popular plastic surgeries in the country. As revealed in a survey in 2023, nearly half of the respondents who underwent cosmetic surgeries had rhinoplasties done. When selecting a service center for cosmetic surgery, awards and certifications were the most significant factors.

 Beauty standards continue to change

Social pressure, widespread accessibility, and rising disposable income are some of the factors that have influenced Thais, especially the younger generations, to seek aesthetic treatments. The younger generations in Thailand are increasingly opting for cosmetic surgeries and procedures to enhance their self-esteem. According to a survey, more than half of the respondents from Generation Y had cosmetic procedures done within the past three years. In contrast, a majority of the respondents from such a generation stated that aesthetic medicine is neither significant nor insignificant to them.