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In 2022, the global protein market was valued at over **** billion U.S. dollars. The market is forecast to be valued at around **** billion U.S. dollars by 2030.

Plant based food market

Food items within the plant based food market are made of soy, wheat, and vegetables, and can be expressed in different ways. In the United States, the largest driver of plant based food sales are milk alternatives. In 2019, milk alternatives generated more in sales than all other plant based food categories (such as meat, cheese, and yogurt alternatives) combined. That year, the plant based food market within the United States was reported to value * billion U.S. dollars, and saw significantly higher growth that year compared to all other food retail. In Europe and Russia, the plant based food market was projected to double its value between 2013 and 2022 to almost ** billion Euros.

Plant based food demand/consumption worldwide

In recent years, the plant based food market has seen a significant increase in global demand due to the changing dietary preferences amongst Western consumers. Reasons cited by American and European consumers seeking plant based food say that they want a healthier diet, less dependence on animal products, and a more sustainable lifestyle. In 2019, more than **** of respondents in the United States had tried a plant-based „meat“. However, not all consumers are willing to replace meat entirely with plant based alternatives.