As of 2022, mobile e-commerce dominated online retail in Africa. Among the selected countries, Morocco recorded the highest share of mobile shopping, with this modality accounting for ** percent of the total e-commerce. Kenya and Nigeria followed, with shares of ** percent and ** percent, respectively. On the continent, South Africa and Morocco ranked as the countries with the largest number of B2B online marketplaces for physical goods.
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PPRO. (January 29, 2024). Mobile commerce share of total retail online sales in selected African countries from 2020 to 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1175996/share-of-mobile-e-commerce-in-africa/
PPRO. "Mobile commerce share of total retail online sales in selected African countries from 2020 to 2022." Chart. January 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1175996/share-of-mobile-e-commerce-in-africa/
PPRO. (2024). Mobile commerce share of total retail online sales in selected African countries from 2020 to 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1175996/share-of-mobile-e-commerce-in-africa/
PPRO. "Mobile Commerce Share of Total Retail Online Sales in Selected African Countries from 2020 to 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Jan 2024, /statistics/1175996/share-of-mobile-e-commerce-in-africa/
PPRO, Mobile commerce share of total retail online sales in selected African countries from 2020 to 2022 ÌÇÐÄÆƽâ°æ, /statistics/1175996/share-of-mobile-e-commerce-in-africa/ (last visited July 24, 2026)
Mobile commerce share of total retail online sales in selected African countries from 2020 to 2022 [Graph], PPRO, January 29, 2024. [Online]. Available: /statistics/1175996/share-of-mobile-e-commerce-in-africa/
