| Characteristic | Share of respondents |
|---|---|
| Watch other people’s Instagram Stories | 42% |
| Browse your feed for posts from Instagram friends or accounts you follow | 39% |
| Watch a video in your feed | 35% |
| Post a photo on your feed | 29% |
| Send or receive direct messages | 28% |
| Swipe up on an Instagram Story | 23% |
| Post to my Instagram Story | 21% |
| Browse the Explore tab (Instagram tab with recommended content and search bar) | 19% |
| Tap on an ad on Instagram | 19% |
| Post a video to your feed | 14% |
| Make a purchase after tapping on an Instagram ad | 9% |
| None of the above | 27% |
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Source
Sources
Release date
August 2020
More information
Region
United States
Survey time period
March 2020
Age group
18 years and older
Special properties
in the past month
Method of interview
Online survey
Supplementary notes
64 percent of respondents were female and 61 percent were ages 35+
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