When asked if the lockdown was changing their media and device usage habits, around 15 percent of respondents from Latin America said that the types of media they consumed and the time they spent with media had changed. In general, 89 percent of respondents stated their media consumption habits had changed during the lockdown.
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IMS. (July 31, 2020). Changes in media consumption during Covid-19 lockdown in Latin America in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1143464/change-media-consumption-latin-america/
IMS. "Changes in media consumption during Covid-19 lockdown in Latin America in 2020." Chart. July 31, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1143464/change-media-consumption-latin-america/
IMS. (2020). Changes in media consumption during Covid-19 lockdown in Latin America in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1143464/change-media-consumption-latin-america/
IMS. "Changes in Media Consumption during Covid-19 Lockdown in Latin America in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jul 2020, /statistics/1143464/change-media-consumption-latin-america/
IMS, Changes in media consumption during Covid-19 lockdown in Latin America in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1143464/change-media-consumption-latin-america/ (last visited July 21, 2026)
Changes in media consumption during Covid-19 lockdown in Latin America in 2020 [Graph], IMS, July 31, 2020. [Online]. Available: /statistics/1143464/change-media-consumption-latin-america/