Question: Does the media (including both news and entertainment) play a very big role in reinforcing stereotypes about diverse people and communities in the U.S.?
Question: Is it important that the media represent diverse people and communities in ways that bust stereotypes?
Citation formats
Role of the media in reinforcing stereotypes in the U.S. 2020
A recent survey found that 58 percent of American TV content viewers feel that the media, regarding both news and entertainment, reinforces harmful stereotypes about diverse people in the United States. An even greater proportion felt that the media has a responsibility to undermine these stereotypes, with 68 percent of respondents reporting that it is important for the media to represent the diversity in American communities.
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Horowitz Research. (July 1, 2020). Impact of TV content on perpetuating stereotypes in the United States as of March 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1136068/media-reinforces-stereotypes-in-us/
Horowitz Research. "Impact of TV content on perpetuating stereotypes in the United States as of March 2020." Chart. July 1, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1136068/media-reinforces-stereotypes-in-us/
Horowitz Research. (2020). Impact of TV content on perpetuating stereotypes in the United States as of March 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1136068/media-reinforces-stereotypes-in-us/
Horowitz Research. "Impact of Tv Content on Perpetuating Stereotypes in The United States as of March 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jul 2020, /statistics/1136068/media-reinforces-stereotypes-in-us/
Horowitz Research, Impact of TV content on perpetuating stereotypes in the United States as of March 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1136068/media-reinforces-stereotypes-in-us/ (last visited July 24, 2026)
Impact of TV content on perpetuating stereotypes in the United States as of March 2020 [Graph], Horowitz Research, July 1, 2020. [Online]. Available: /statistics/1136068/media-reinforces-stereotypes-in-us/