In 2022, the fashion segment emerged as the leading e-commerce category in Colombia, capturing a significant market share of ** percent. Electronics and media held a ** percent market share, while toys, hobbies, and DIY products, as well as furniture and appliances, each accounted for ** percent of the market.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
PPRO. (April 18, 2023). Leading e-commerce segments in Colombia as of 2022, by market share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1133924/leading-ecommerce-segments-colombia-market-share/
PPRO. "Leading e-commerce segments in Colombia as of 2022, by market share." Chart. April 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1133924/leading-ecommerce-segments-colombia-market-share/
PPRO. (2023). Leading e-commerce segments in Colombia as of 2022, by market share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1133924/leading-ecommerce-segments-colombia-market-share/
PPRO. "Leading E-commerce Segments in Colombia as of 2022, by Market Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Apr 2023, /statistics/1133924/leading-ecommerce-segments-colombia-market-share/
PPRO, Leading e-commerce segments in Colombia as of 2022, by market share ÌÇÐÄÆƽâ°æ, /statistics/1133924/leading-ecommerce-segments-colombia-market-share/ (last visited July 24, 2026)
Leading e-commerce segments in Colombia as of 2022, by market share [Graph], PPRO, April 18, 2023. [Online]. Available: /statistics/1133924/leading-ecommerce-segments-colombia-market-share/
