among survey respondents who did not purchase online
Method of interview
Online survey
Supplementary notes
Original survey question: why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)
The survey was conducted among
73 respondents aged 16 to 24 years old,
162 respondents aged 25 to 34 years old,
132 respondents aged 35 to 44 years old,
75 respondents aged 45 to 54 years,
39 respondents aged 55 years and above
Citation formats
Reasons for decreasing e-commerce activities Singapore 2020 by age group
According to a survey conducted by in Singapore, ** percent of the respondents aged 45 to 54 decreased their online purchases because they have been affected by the economic impacts of COVID-19 as of May 2020. In the same survey, ** percent of the female respondents have decreased their online spending because of the economic impacts of COVID-19.
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Rakuten Insight. (June 11, 2020). Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. (2020). Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight. "Main Reasons for Decreasing Online Purchases among Consumers during Covid-19 Pandemic in Singapore as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
Rakuten Insight, Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/ (last visited July 31, 2026)
Main reasons for decreasing online purchases among consumers during COVID-19 pandemic in Singapore as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1129610/singapore-reasons-for-decreasing-online-purchases-during-covid-19-by-age-group/
