Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity
Characteristic
White
Black
Hispanic
Other
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A recent survey found that the majority of adults who had only ever accessed podcasts for free were unlikely to pay for one in the near future, however White consumers were the least willing to consider doing so, with 84 percent of those surveyed saying that it was unlikely that they would consider making a financial contribution to listen to podcasts in the next year. By contrast, Black and Hispanic consumers were more receptive to the idea of paying for podcast content.
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YouGov. (June 16, 2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. "Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. (2020). Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov. "Podcast Listeners Most Likely to Pay or Donate Money to Access or Listen to a Podcast in The next 12 Months in The United States as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2020, /statistics/1128121/start-paying-access-podcast-us-ethnicity/
YouGov, Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1128121/start-paying-access-podcast-us-ethnicity/ (last visited August 03, 2026)
Podcast listeners most likely to pay or donate money to access or listen to a podcast in the next 12 months in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: /statistics/1128121/start-paying-access-podcast-us-ethnicity/
