Original survey question:
How did your online purchase behavior change during the COVID-19 pandemic?
Figures may not add up to 100 percent due to rounding up.
The survey was conducted among 5,919 female and 4,178 male respondents.
The survey was conducted among
1,206 respondents aged 16 to 24 years,
3,561 respondents aged 25 to 34 years,
3,342 respondents aged 35 to 44 years,
1,441 respondents aged 45 to 54 years and
547 respondents aged 55 years and older.
Citation formats
Positive coronavirus impact on online purchases in Taiwan 2020, by gender
Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on Taiwanese online shopping behavior conducted by in May 2020, about ** percent of female respondents said that they shopped more online during the pandemic, slightly higher than that among male respondents.
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Rakuten Insight. (June 11, 2020). Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/
Rakuten Insight. "Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/
Rakuten Insight. (2020). Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/
Rakuten Insight. "Share of Respondents Who Purchased More Online during The Coronavirus (Covid-19) Pandemic in Taiwan as of May 30, 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/
Rakuten Insight, Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/ (last visited August 01, 2026)
Share of respondents who purchased more online during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127533/taiwan-positive-coronavirus-impact-on-online-purchases-by-gender/
