among respondents who purchased more online due to the pandemic
Method of interview
Online survey
Supplementary notes
Original survey question:
Why did you increase your e-commerce activity or made more online purchases during the COVID-19 pandemic? (up to three answers are allowed)
Figures may not add up to 100 percent due to rounding up.
The question was asked among 3,091 female and 1,932 male respondents.
The survey was conducted among
509 respondents aged 16 to 24 years,
1,780 respondents aged 25 to 34 years,
1,798 respondents aged 35 to 44 years,
702 respondents aged 45 to 54 years and
234 respondents aged 55 years and older.
Citation formats
Factors driving consumers to shop online in coronavirus pandemic in Taiwan 2020
Online purchases surged during the coronavirus (COVID-19) pandemic in Taiwan. According to a survey on online shopping behavior in Taiwan conducted by in May 2020, about ** percent of respondents who had increased online purchases during the epidemic said that they did that to avoid waiting in queues in the supermarket. The most in-demand items for online purchases were food and groceries and personal hygiene products such as toilet paper and masks.
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Rakuten Insight. (June 11, 2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. (2020). Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight. "Share of Respondents Who Increased Their Online Purchases during The Coronavirus (Covid-19) Pandemic in Taiwan as of May 30, 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
Rakuten Insight, Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020 ÌÇÐÄÆƽâ°æ, /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/ (last visited August 04, 2026)
Share of respondents who increased their online purchases during the coronavirus (COVID-19) pandemic in Taiwan as of May 30, 2020 [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127336/taiwan-reasons-to-increase-online-purchases-during-coronavirus-pandemic/
