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The coronavirus pandemic had a huge impact on wine exports from Italy to extra-EU countries. In April 2020, the value of wine exported to China shrank by almost ** percent, while Australia followed with a decrease of nearly ** percent. The crisis did not change the ranking of extra-EU importers of Italian wine over the considered month, as the United States remained the leading destination market, with an import value of *** million euros.

Leading wine importers

In 2019, the worldwide ranking of Italian wine importers saw the U.S. at the top with million euros, followed by Germany at million euros. The UK ranked third outdoing Switzerland and Canada. China was out of the top three, also due to a lower growth rate compared to other countries. In 2019, Italian wine exports to China grew by less than **** percent.

The Italian wine export big picture

The diversification of Italian wine export looks challenging. Latest macro-region data showed that Asia is the third export region for Italian wine, with *** million euros as of 2018. Its import value was dwarfed by Western Europe and NAFTA countries, with *** and *** billion euros, respectively.