Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product
Characteristic
Week ending March 28
Week ending April 4
Easter Week (ending April 11)
Fresh Lamb
-5%
-3%
-15%
Easter Confectionary
-43%
-20%
-23%
Rolls
30%
23%
22%
The chart is not accessible to screen readers. Please switch to the table view to access the data.
Easter confectionary sales in the United Kingdom have taken a hit due to the coronavirus pandemic of 2020. Compared to the week leading up to Easter Sunday in 2019, confectionary sales have decreased by 23 percent in 2020. Lamb sales have also dropped 15 percent. The Easter winner in 2020 were rolls with an increase of 22 percent in the week leading up to Easter Sunday 2020.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
IRI. (April 23, 2020). Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/
IRI. "Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product." Chart. April 23, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/
IRI. (2020). Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/
IRI. "Year on Year Changes in Sales of Edible Easter Products Due to The Coronavirus Pandemic in The United Kingdom in The Three Weeks Leading up to Easter* Sunday 2020, by Product." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Apr 2020, /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/
IRI, Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product ÌÇÐÄÆƽâ°æ, /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/ (last visited July 21, 2026)
Year on Year changes in sales of edible Easter products due to the coronavirus pandemic in the United Kingdom in the three weeks leading up to Easter* Sunday 2020, by product [Graph], IRI, April 23, 2020. [Online]. Available: /statistics/1114017/coronavirus-changes-in-edible-easter-purchases-united-kingdom/
