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Leading attributes for premium services among affluent Millennials in Vietnam in 2019

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Source

Release date

December 2019

Region

Vietnam

Survey time period

November 2019

Number of respondents

459 respondents

Age group

23-38 years old

Special properties

among premium Millennial shoppers based in in Ho Chi Minh City and Hanoi

Method of interview

Online survey

Citation formats

Major attributes for premium services in Vietnam 2019

Published by Jenny Yang, Apr 28, 2020
According to a survey among affluent Millennials in Vietnam, around ** percent of respondents stated that bringing special caring and personalized experiences was regarded as the leading attribute for premium services. In comparison, the leading attribute for premium clothing, footwear and accessories was that it was made from environmentally friendly materials.
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