| Characteristic | Share of respondents |
|---|---|
| 40.28% | |
| Apple | 23.14% |
| 14.96% | |
| Microsoft | 12.24% |
| Amazon | 11.36% |
| eBay | 8.5% |
| 6.09% | |
| Yahoo! | 5.9% |
| Goldman Sachs | 5.66% |
| IBM | 5.19% |
| Intel | 4.94% |
| Cisco | 4.44% |
| McKinsey & Company | 4.2% |
| 4.18% | |
| JPMorgan | 3.49% |
| Deloitte | 3.27% |
| Qualcomm | 3.23% |
| Salesforce | 2.99% |
| Morgan Stanley | 2.81% |
| The Walt Disney Company | 2.46% |
| Nike | 2.16% |
| Accenture | 2.16% |
| Palantir Technologies | 2.14% |
| Bain & Co. | 2.13% |
| Boeing | 2.1% |
| Groupon | 2.07% |
| Tesla Motors | 1.92% |
| NBC Universal | 1.92% |
| Samsung Electronics | 1.84% |
| HP | 1.8% |
| Boston Consulting Group | 1.66% |
| Dell | 1.59% |
| General Electric | 1.55% |
| Netflix | 1.43% |
| ESPN | 1.32% |
| Price Waterhouse Coopers | 1.32% |
| Dropbox | 1.21% |
| Verizon | 1.21% |
| Procter & Gamble | 1.18% |
| Genetech | 1.17% |
| Credit Suisse | 1.14% |
| Schlumberger | 1.12% |
| Lockhead Martin | 1.11% |
| Texas Instruments | 1.08% |
| Sony | 1.05% |
| Ernst & Young | 1.04% |
| Bank of America | 1.03% |
| Citrix | 1% |
| Space X | 0.97% |
| Bank of America Merill Lynch | 0.92% |
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Source
Source
Release date
March 2014
More information
Region
United States
Survey time period
as of March 2014
Number of respondents
15,000 millennials
Supplementary notes
Collegefeed polled 15,000 millennials (exact age group was not provided), 60 percent were in college, 40 percent recent graduates.
The source does not provide a survey date or information on the type of survey used. The date given is the publication date.
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