According to a study conducted in late March 2020, Gen Z adults were the most likely group to listen to podcasts more as a result of the coronavirus outbreak in the United States, with ** percent saying that their podcast consumption would likely increase, compared to ** percent of Gen X respondents.
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Morning Consult. (March 27, 2020). Share of adults listening to podcasts more due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1107961/podcast-listeners-coronavirus-us/
Morning Consult. "Share of adults listening to podcasts more due to the coronavirus outbreak in the United States as of March 2020, by generation." Chart. March 27, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1107961/podcast-listeners-coronavirus-us/
Morning Consult. (2020). Share of adults listening to podcasts more due to the coronavirus outbreak in the United States as of March 2020, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1107961/podcast-listeners-coronavirus-us/
Morning Consult. "Share of Adults Listening to Podcasts More Due to The Coronavirus Outbreak in The United States as of March 2020, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2020, /statistics/1107961/podcast-listeners-coronavirus-us/
Morning Consult, Share of adults listening to podcasts more due to the coronavirus outbreak in the United States as of March 2020, by generation ÌÇÐÄÆƽâ°æ, /statistics/1107961/podcast-listeners-coronavirus-us/ (last visited July 20, 2026)
Share of adults listening to podcasts more due to the coronavirus outbreak in the United States as of March 2020, by generation [Graph], Morning Consult, March 27, 2020. [Online]. Available: /statistics/1107961/podcast-listeners-coronavirus-us/
