The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a global survey in April 2023, just under ** percent of respondents stated that they had increased their spend on technology-enabled merchandise, such as virtual reality headsets and wearable tech devices.
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Capgemini. (June 7, 2023). Impact of technology on sports fans' spend and engagement worldwide as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1100581/new-technology-sports-experience/
Capgemini. "Impact of technology on sports fans' spend and engagement worldwide as of April 2023." Chart. June 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1100581/new-technology-sports-experience/
Capgemini. (2023). Impact of technology on sports fans' spend and engagement worldwide as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1100581/new-technology-sports-experience/
Capgemini. "Impact of Technology on Sports Fans' Spend and Engagement Worldwide as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2023, /statistics/1100581/new-technology-sports-experience/
Capgemini, Impact of technology on sports fans' spend and engagement worldwide as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1100581/new-technology-sports-experience/ (last visited July 20, 2026)
Impact of technology on sports fans' spend and engagement worldwide as of April 2023 [Graph], Capgemini, June 7, 2023. [Online]. Available: /statistics/1100581/new-technology-sports-experience/
