The use of new technologies is transforming the way that fans experience live sport, both inside and outside the stadium. During a global survey conducted in April 2023, around ** percent of respondents stated that they had made use of regular game or player information on their smartphone while watching the game live. Meanwhile, ** percent of fans had experienced trying on merchandise in 3D using AR.
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Capgemini. (June 7, 2023). Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1100540/sports-stadium-experience-technology/
Capgemini. "Most common experiences using technologies while watching sports according to fans worldwide as of April 2023." Chart. June 7, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1100540/sports-stadium-experience-technology/
Capgemini. (2023). Most common experiences using technologies while watching sports according to fans worldwide as of April 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1100540/sports-stadium-experience-technology/
Capgemini. "Most Common Experiences Using Technologies While Watching Sports According to Fans Worldwide as of April 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2023, /statistics/1100540/sports-stadium-experience-technology/
Capgemini, Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 ÌÇÐÄÆƽâ°æ, /statistics/1100540/sports-stadium-experience-technology/ (last visited July 16, 2026)
Most common experiences using technologies while watching sports according to fans worldwide as of April 2023 [Graph], Capgemini, June 7, 2023. [Online]. Available: /statistics/1100540/sports-stadium-experience-technology/
