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The website that people could least do without in the United Kingdom (UK) in 2019 was Google. The BBC website was second most popular. Amazon saw an increase in popularity compared to 2017, whereas Facebook experienced a considerable drop in popularity.

Search engines in the UK

The most popular website, Google, has by far the highest share of the desktop search engine market in the UK, with Bing being its closest competitor. Google is also the leading mobile search engine, with a market share of ** percent as of October 2020. These days, the majority of online search in the UK is mobile.

Internet demographics and use in Great Britain

The number of Brits using the internet daily increased continuously between 2006 and 2020, reaching over ** million individuals in 2020. As of November 2020, the majority said they used the internet for sending and receiving emails. Finding information about goods or services was the second most common activity carried out online. Less than a fifth of internet users said that they went online to make a medical appointment or to use online health services.