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Whirlpool operated manufacturing sites in 25 locations across ** countries worldwide in 2024. Most of Whirlpool's manufacturing sites are located in the United States, the company's home market. It is the only country in which Whirlpool has a double-digit number of manufacturing locations. The other countries in which Whirlpool has at least * manufacturing locations are Italy, Mexico, Poland, Brazil, and India. 

Whirlpool's home market

Whirlpool's headquarters are in Benton Harbor, Michigan, making its surplus of manufacturing locations in the United States unsurprising. North America is also the region where the company regularly generates more than ** percent of its sales. In 2021, Whirlpool's revenue in North America was around **** billion U.S. dollars, selling a majority of its products there. Whirlpool's strong position in its home market is reflected in the brand's popularity in both the United States and Mexico. In both countries, Whirlpool is the most popular washing machine brand, for example.

In the global household appliances market, Whirlpool competes with Chinese manufacturers Midea and Haier, as well as LG from Korean and European manufacturers such as Miele, BSH Home Appliances, Electrolux, and Arcelik.