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Shipments of core household appliances declined in the latter quarters of 2021 and 2022 compared to the early recovery in the first half of 2021. The declining trend of shipments has persisted over the first two quarters of 2023 across all segments except for the core appliances market in the United States. As of the fourth quarter of 2025, household appliance shipments in the U.S. saw a slight increase across core appliances, with shipments recording a growth of 1 percent. Overall, home appliance shipments in both Europe and the United States seem to be poised for a recovery in 2024.

Recovering from COVID-19 and worsening economic forecasts

The coronavirus pandemic had a significant impact on core appliances sales in Western Europe, as sales declined by ** percent in the second quarter of 2020 compared to the same time frame in the previous year. For 2020, overall sales of major appliances in Europe and the United States were on the same level as in 2019, thanks to solid sales in the third and fourth quarter of 2020. The first two quarters of 2021 saw continued growth in shipments following the COVID-19 recovery. The severe drop in shipments that followed starting the third quarter of 2021 was due to worsening inflation and the Russian invasion of Ukraine.

Variation in household appliance shipments

The first half of 2021 saw a substantial increase in household appliances sales in the United States and Europe compared to the same period in 2020. For these double-digit increases, it has to be considered that shipments in the first half of 2020 were lower than in past years due to the coronavirus pandemic. In general, the household appliances industry seemed to be on track to recover from COVID-19, which previously led to decreased revenues for major home appliances manufacturers such as Whirlpool and Electrolux. Nevertheless, in 2021, the number of shipments to both the U.S. and Europe were better than in 2020. Continued instability in the global supply chain has likely been a major influence on the continued negative trend in the first quarter of 2023.