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As of May 2019, Quang Dang was the leading fitness influencer in Vietnam with almost *** thousand fans on Facebook. Quang Dang is active as a dancer, choreographer, actor, pianist and entrepreneur who is based in Ho Chi Minh City. He gained popularity after participating in the Vietnamese TV dance competition So You Think You Can Dance.

Fitness influencers in Vietnam

Another popular fitness influencer is Hana Giang Anh who was nominated for Asia’s Top Health/Fitness Influencer 2017. She has gained a strong YouTube fan base, with over *** thousand followers, by posting videos around gym sessions, beauty and especially topics that are taboo or rarely talked about in Vietnamese society. Many of the listed influencers have endorsed brands such as Samsung, YSL, Pond’s, California Yoga and Fitness, Rebook and others. Tracy Le, who ranked seventh, is also called “Gym Queen” among her fans and has the most followers on Instagram. Across Asia, Arda Turan was the most popular Asian athlete on Instagram with over million followers.

Social media advertising in Vietnam

Influencer marketing has also reached Vietnam. In 2018, ** percent of enterprises used social media as their main online advertising channel. This is especially so for cosmetics, in which*** percent of females refer to beauty influencers to get information on the latest Korean skincare products and trends. With about*** million monthly active social media users and ** million active mobile social media users, the country has surpassed social media usage in Thailand and South Korea. In turn, social commerce has become highly popular among the Vietnamese.